Marketing Dictionary


A/B Testing
Testing of an advertisement, sales page, content, text ad or button conducted by creating alternate versions (A and B) and seeing which one visitors respond to the best.



Above The Fold
Reference to the content on a blog that appears without scrolling down in the open window. Borrowed from newspaper terminology.



Admin Area
The Admin Area is the administrative area of a WordPress website. This is also referred to as the “Backend” of a blog or website.



Admin Bar
In WordPress, the admin bar is a top bar that contains useful administration screen links such as add a new post, see pending comments, edit your profile etc.



A person who engages in affiliate marketing.



Affiliate Link
A URL that identifies an affiliate and tracks traffic sent to a merchant’s website.



Affiliate Marketing
One way bloggers can monetize their blog by using a special link to link to another website’s products or services in return for a commission, usually a percentage of the sale price, if purchased within a specified period of time.



Affiliate Program
A program where a merchant (Seller) rewards an affiliate (You) for sending them traffic, sales or leads. May also be called a referral program.



A popular WordPress plugin design to filter spam from your blog.



Anchor Text
The clickable text in a hyperlink. The choice of words used in anchor text is important for search engine optimization.



In WordPress, the term attachment is used for files uploaded to WordPress. This can be an image, PDF, audio, etc.



A.) Someone that writes for a living.
B.) An author can be someone that writes a single blog post (article).
C.) In WordPress, the term author refers to a predefined user role. A user with author role can upload files, write, edit, publish and delete their own articles. They can also edit their profile and change their passwords.



Automated form of podcasting that allows bloggers and blog readers to generate audio versions of text-only blogs from RSS feeds.



A blog where the blogger posts recordings of voice, music or other audio content, often with textual annotation to identify the content for indexing.



The graphical representation of yourself on a website. That is, the image you use to create a profile on forums, online accounts etc.



Back End
The area of a website where authorized users can modify content, sometimes referred to as the administration area or panel.



Backlink is a link one website gets from another website.



A banner can refer to a blog header. It is also sometimes used as another name for a blog ad (Banner Ad).



Biz Blog
A blog owned and operated by a business or corporation.



Lists of URLs identified as spam URLs and therefore eliminated from comments and trackbacks on a blog.



To maintain a blog by posting text, links, images or other content, often using blogging software.



Blog Administrator
Someone that administer a blog. They are the head honcho when it comes to their particular blog. Administrator is a user role in WordPress too. They can perform all actions on a WordPress website and have full capabilities.



Blog Client
An application that allows a blogger to post, edit, format and perform a variety of functions for a blog or blogs without launching a browser. Synonym of blogging client.



Blog Contributor
Someone that contributes an article to a blog or online publication. In WordPress, a contributor is one of the user roles in WordPress with predefined capabilities. A user with the contributor role in a WordPress site can edit and delete their own posts, but they can not edit or delete published posts.



Blog Digest
A blog whose purpose is to summarize, and often comment upon, other blogs daily.



Blog Ecosystem
A map of the relationships between different blogs online, similar to mapping trophic levels or interrelationships in nature.



Blog Editor
A.) Someone that edits blog post that are submitted for publication.
B.) In WordPress, the term Editor refers to a user role in the WordPress user management system. Users with the editor role have the capability to write, edit, publish, and delete posts.



Blog Feed
The XML-based file into which blog hosting software embeds a machine-readable version of a blog to allow it to be syndicated for distribution, often through RSS and atom.



Blog Subscriber
A.) A subscriber is someone that has subscribed to your email list.
B.) A subscriber may also refer to a user role in WordPress. Usually the subscriber user role has very limited capabilities.
C.) A subscriber may also be someone that pays for monthly access to premium content.



A person who creates and posts to a blog.



Blogger Bash
A party for bloggers, either online or offline.


Annual blogging awards, featuring online voting and an offline ceremony with nominations in several different categories.



The anniversary of a blog’s founding.



The profile or “About” section of a blog, often containing a short biography.



A blogger addicted to blogging, to such a large extent that it detracts from other areas of the blogger’s life.



The collective content of the blogs worldwide, taken as whole. The term may also refer to the subculture of the community as well, referring to the social network that the interrelationships that bloggers have with one another beyond the technical network itself.



A list of blogs, usually placed in the sidebar of a blog, that reads as a list of recommendations by the blogger of other blogs. Often indicative of the political affiliations of a blogger, these lists may also include many other kinds of recommended media, including newspapers, journals, books or even companies.



A blogger that is unwilling to acknowledge comments on a blog from anyone outside of his or her circle of friends.



Hosting service for blogs operated by, which in turn is run by Google.



A large spike in activity, in terms of posting in the blogosphere, centering around a particular subject or controversy, which can be either online or offline.



Blogstream Media
Used a reference to the most heavily trafficked blogs, as a commentator might reference “mainstream media.”



This software function allows a reader to generate a blog entry automatically based upon a blog entry that the blogger is reading, posting directly to the blogger’s own blog.



A blog ad. See blogvertising.



Advertising that appears on a blog, often in the sidebar or in a banner ad on the masthead or embedded within posts. Explosive growth fueled by BlogAds and Google Ads in recent years has made blogging as a full time profession financially viable for operators of high traffic blogs.



A link directly to the new post function of blogging software. This link can be added to a browser toolbar to create a shortcut to posting.



Bounce Rate
The percentage of people who arrived on your site and only viewed one page before leaving. Bounce rate is usually described as a percentage. You want a low bounce rate on your blog or blog pages.



A program such as Google Chrome, Firefox and Safari, used to view pages on the internet.



The text, generally at the end of a post, that identifies the poster.



A way of grouping blog posts into topics. You can find category on the backend of WordPres by going to Dashboard–> Post–> Categories.



Child Theme
A child theme in WordPress is a sub theme that inherits all the functionality, features, and style of its parent theme. Child themes are a safe way to modify a WordPress theme without actually making any changes to the parent theme’s files.



Click Through Rate
The number of times an add is clicked on, presented as a percentage of the number of impressions it receives. You want a high click through rate on links, ads, etc.



Content Management System. Software that allows creation, publishing and management of a website’s content. WordPress is a CMS.



One who leaves a comment on a blog.



Comment Spam
spam posted in the comment section of blogs, usually consisting of a few lines of text (usually unrelated to the post) and a link, often to a splog. These comments are almost always posted by spambots crawling the blogosphere. The links posted elevate the splog’s place in search engine rankings and may also send unwitting users to sites that install adware, spyware or malware onto the browser’s PC. Many blogging services now offer character recognition authorization or registration for comments that prevents posting of these comments. Also called “spomments.”



Income an affiliate earns for generating a sale or lead for a merchant’s products or services.



Conversion Rate
The percentage of readers/visitors who are converted into some type of action, such as signing up for a newsletter, clicking on an ad, or purchasing an e-book.



Contextual Advertising
Advertisements that display on a website based on a visitor’s search history, or words that have been used on the website.



Small text files stored on your computer designed designed to save information on a user’s computer for a blog or website to retrieve later.



A web-hosting control panel that provides an interface and tools for the user to manage the hosting of their blog.



Cost Per Click refers to the actual price you pay for each click in your marketing campaigns. The amount paid when an ad is triggered.



An easy way to look at this is ‘Cost Per Thousand”. The amount in dollars for each time an ad is displayed 1000 times.



Code that unintentionally appears within the body of a blog post, instead of applying whatever formatting or action that the code was intended to perform.



Cascading Style Sheets. Files that define how to display HTML elements. A developer would edit a CSS file to make all of your post headlines a different color.



Dedicated Hosting
Dedicated hosting is a term used to describe web hosting packages that provide a dedicated server with dedicated resources to a single client. Dedicated hosting plans are ideal for blogs with very large number of visitors.



Domain Name
A domain name is a name used to identify a website on the internet. Beneath the surface, websites are associated with IP addresses. An example is



Domain Name Registrar
An accredited organization that handles the registration of domain names. GoDaddy is an example of a domain name registrar.



Down Thread
Referring to a post made earlier than a comment or post that you are reading, within the same section.



Event Blog
A blog that contains content specific to an event.



To post a hostile comment, often directed personally to another commenter or blogger and generally deliberately inflammatory or insulting. A flame is generally not meant to be constructive, add to a discussion or persuade other commenters of a position. The term comes from long usage in the context of from newsgroups or discussion lists.



Flame War
A series of flames going back and forth on a blog, usually within the comment section, often going on for pages and bearing little relation to whatever topic was on the thread the flames are posted upon.



A blog that is written by someone other than the indicated author. Often applied to corporate blogs or those written by politicians, where the public relations department or aides do the blogging.



The term Footer usually refers to the bottom section of a blog. It usually contains information like copyright notices, links to privacy policy, credits, etc.



File Transfer Protocol. Used to upload website files from your computer to your server.



The functions.php or the theme functions file is a template used by WordPress themes. If you are not a blog developer, be very careful when adding or subtracting from this file. You will end up with the “white screen” if things are not handled properly.



Delivering different content or ads to a blog visitor based on their geographic location.



Google Analytics
A free and powerful analytics tool created by Google. You can access it at



A global avatar. Uses an image associated with an e-mail address to show the author’s avatar (image) whenever they leave a comment with that address.



Gravity Forms
A premium WordPress plugin designed to make creating and managing forms of all kinds.


Group Blog
A blog maintained by two or more bloggers.



.htaccess File
The .htaccess file is a configuration file read by the server. It is able to override many server configuration settings and can be used for authorization, cache control, website optimization, and URL rewriting.



Hyper Text Markup Language. A standardized system for tagging text files to achieve font, color, graphic, and hyperlink effects on World Wide Web pages.



A linked text on a website or blog that, when clicked, takes you to another page on the internet.



Inbound Link
A link on a blog or website that points to your blog or website.



Internal link
An internal link is a link that points to another section or page of the same website.



IP Address
A unique string of numbers that identifies every computer that’s connected to the internet.



Journal Blog
The most common form of blog, usually taking the form of a personal diary or journal.



An image file format used to compress information within a photo or picture.



Words that users enter into search engines to find a relevant page or pages. These words can also be used by bloggers within their posts to improve SEO.



Keyword Stuffing
The practice of using too many keywords in posts or the blog’s HTML in an attempt to get traffic via search engines.



Landing Page
A dedicated page on a blog created with the intention of converting visitors into sales leads or e-mail marketing subscribers. This is usually the first page a blog visitor will see when coming to your blog.



Leader Board
The name for a popular-sized website advertisement that’s 728 pixels wide by 90 pixels high.



Using hypertext, a link is a selectable connection from one word, picture, or information object to another.



Link Love
To post a link to another blog without being paid or solicited to do so.



Link Rot
The phenomenon whereby links from posts or blogrolls increasingly go dead as time passes.



A reader of a blog who never comments or otherwise indicates his or her presence. Adopted from the same usage in newsgroups or BBSs.



An idea passed down on from one human generation to another. The cultural equivalent of a gene, the basic element of biological inheritance. Amongst bloggers, meme refers to an idea passed from one blog to another, cascading throughout the blogosphere.



Meme Hack
An intentional change made to a meme, by using it in a different context or otherwise altering its meaning.



To blog about blogging.



A blog written by a members or veterans of any branch of the U.S. armed services, made much more popular and relevant by members of the military posting directly from the front lines in Iraq and Afghanistan.



Describing blogs written by mothers.



To create or maintain multiple blogs at the same time.



Term, potentially derisive, applied to someone new to a discussion or blog, often after the person demonstrated unfamiliarity with a concept or standards of communication of the forum. Also called “noob” or “noobie”.



Navigation Menus
A set of buttons or images in a row or column that serves as a control point to link the user to sections on a blog. Navigation menus are a WordPress theme feature which allows users to create navigation menus by using built-in menu editor located in WordPress admin area.



Open Thread
A thread whose topic is open for definition by those posting to it. Common to blogs with large readerships that visit to exchange views, as opposed to focus exclusively on posts from the blogger.



Organic Search Results
Listings that appear on search engines results pages because their content is relevant to the searched word or phrase, unlike those results that appear due being paid advertisements.



A web-design trend that involves the background moving slower than the foreground when scrolling, giving a 3D effect.



Parent Theme
A parent theme in blogging is a theme that is declared parent by a another theme, child theme. A Parent theme passes along all its functionality, features, and style to the child theme.



The unique URL of a single post on a blog, used when anyone wants to link specifically to a post rather than to the most recently updated page of a blog.



A blog that primarily consists of photos. Long standing term and practice made wildly popular by Flickr, the online photo sharing Web site.



In the context of blogging, a ping is the alert in the TrackBack system that notifies the original poster of a blog post when someone else writes an entry concerning the original post.



In WordPress, a plugin is folder of files added to the blog in order to give it extra functionality or features.



podcasting is the preparation and distribution of audio (and possibly other media) files for download to digital music or multimedia players, such as the iPod.



A single unit of content on a blog, usually consisting of at least a title and text. A blog is made up of a collection of posts.



Post Scheduling
Using blogging software to write posts and schedule them for publishing in the future.



Registered Trademark
is a distinctive mark or symbol to which a person or company has declared ownership by filing the trademark with the US Patent and Trademark Office. “Blogger Authority®” is an example of a registered trademark. The registered trademark symbol (®) is a symbol that provides notice that the preceding word or symbol is a trademark or service mark that has been registered with a national trademark office.



Really Simple Syndication. A method of describing news or other Web content that is available for “feeding” (distribution or syndication) from an online publisher to Web users.



RSS Aggregator
Software or service that automatically check a series of RSS feeds for new items on an ongoing basis, making it possible to keep track of changes to multiple Web in real time through one application.



RSS Feed
The file that contains the latest updates to an RSS-equipped page.



Read The Whole Thing. Common acronym found on blogs that are heavy on links and light on commentary.



Reciprocal Link
When one blogger exchanges links on its blogroll with another blogger’s blogroll.



To post a comment or post that had already been posted, either within a thread or on another blog. Generally frowned upon in the blogosphere, especially when the content is from another blogger’s site.



SEO or Search Engine Optimization is a term used to describe practice and methods to optimize a blog for better representation in search results. The process of affecting the visibility of a blog or a blog page in a web search engine’s unpaid results—often referred to as “natural” or “organic” results.



One or more columns generally found on the side of most blogs, usually containing a profile of the blogger, blogroll, advertising, Flickr feeds or other plug-ins.



A smaller blog usually placed in the sidebar of a blog. A blog within a blog. provides this service .See also: link blog.



One of a set of pre-designed templates for a blog, giving it a customized set of images, fonts and layouts.



The practice of using Skype, the VoIP telephony service, to create podcasts, vidcasts and blog entries.



A program designed to collect, or harvest, e-mail addresses from the Internet in order to build mailing lists for sending unsolicited e-mail, also known as spam .



A blog composed of spam, or, more widely, any blog whose creator doesn’t add any written value of his or her own. Synonyms include spam blog and blam, though the latter is used infrequently.



A generic term for a language element descriptor, often used in blogs to identify the type or types of content that makes up a particular post.



Tag Cloud
Visual representations of tags or keywords used in a blog. Tag clouds may be used to organize content and can be presented in boldface to distinguish them from other text.



A series of posts on a specific topic.



Thread Drift
The phenomenon of off-topic posts in a thread that is devoted to a specific topic.



A protocol that allows a blogger to link to post, often on other blogs, that relate to a selected subject. Blogging software that supports Trackback includes a “TrackBack URL” with each post that displays other blogs that have linked to it.



A ping that signals a blog’s server that a post on that blog has been commented upon.



Trackback Spam
Sping sent by means of the Trackback system. Many blogs stopped using Trackback after the system became flooded with this type of spam. See also “comment spam.”



A contributor to an online discussion whose purpose in posting is primarily is to generate intense debate, often with intentionally inflammatory rhetoric. Troll literally “troll,” a form of fishing, for reaction from contributors to the forum with the intention of stimulating a flamewar.



User Roll
A user role defines permissions for users to perform a group of tasks. In a WordPress installation, there are some predefined roles with a predefined set of permissions. If you are a solo blogger, you will have the user roll of administrator.



Is an acronym for United States Patent and Trademark Office.



A vlog (or video blog) is a blog that contains video content. The small, but growing, segment of the blogosphere devoted to vlogs is sometimes referred to as the vlogosphere.



One who maintains a vlog.



Longer, alternative form of blog.



A.) In business, a widget is often substituted as a generic item for the purposes of discussion. The “Widgets” were being manufactured overseas.
B.) A WordPress widget is a small block that performs a specific function. You can add these widgets in sidebars also known as widget-ready areas on your web page. You may access a widget in WordPress by going to Dashboard–> Appearance–> Widgets.



Word Banning
A feature from TypePad that allows a blogger to ban specific words, in addition to IP addresses, into a comment spam filter.